Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, October 03, 2012

List of Global Brands Keeps Coke on Top, and Apple Jumps Up

 

From the New York Times:

List of Global Brands Keeps Coke on Top, and Apple Jumps Up

Just a quick thought or so --

The sidebar to the left shows the 2012, 2011 and 2010.  Note that Apple jumped way up and Nokia fell like the proverbial rock.

If you go to the actual survey (link in the NYT article and here), you'll notice the presence of a number of luxury brands:

17.  Louis Vuitton
38.  Gucci
63.  Hermés
68.  Cartier (here's the Cartier commercial from the evening class)
70. Tiffany & Co.
84.  Prada

Remember where the growth for these brands is?  If you said China, you'd be right. 

Gucci on growth in China (video)

China’s rich feeds luxury brands and tourism in Europe

The Top 50 Most-Searched for Luxury Brands in China.

That is all.

Tuesday, January 10, 2006

More bad news for brand counterfeiters in China

I'd always said that the problem of brnad counterfeiting in China wasn't going to go away. Bring out the knife and fork, because I need to dine on those words.

Designer brand pirates told to pack their bags

Thursday, November 10, 2005

Grey Market Prescriptions -- A Losing Battle

For the international business folks -- you'll recall this was our #1 example of grey marketing. Also, from a public policy standpoint, does reimporting druigs from Canada really solve anything? In essence, we in the US are unwilling to put pressure on the pharmaceutical companies to lower costs, so we're outsourcing that task to Canada. Basically, it's as though I don't want to yell at a class, so I get someone else to do it for me.

Your thoughts?

Study: U.S. Can't Keep Illegal Meds Out

Hong Kong Disney Opening -- Not 100% Smooth

Although, as the Disney spokesperson points out, any opening will have problems.

USATODAY.com - Miscues mar opening of Hong Kong Disney